![]() The “middle-men” like Facebook and Google will be most disrupted by this technology.īrave also launched integration with BAT platform so that now publishers and users can get paid, directly by advertisers, as they use the publisher’s website. ![]() As an advertiser I should be scared to death about this, but I’m not, and I’ll explain later. Brave, by default, blocks all 3rd party ads on all websites, and disables a lot of tracking data like pixels. Brave aims to be THE browser focused entirely on giving the user back entire control of their privacy and data. Introducing The Browser for the User-Controlled (and Peer-to-Peer) Internet – This is Only a Start!īAT’s strategy is built on the arms of a browser, built by the same engineers and founding team, called Brave. It should also be noted that BAT also has real-world value! It’s currently selling for around $.50 on many of the major cryptocurrency exchanges (and is supported in the Jaxx wallet). They have also coded into BAT’s peer-to-peer codebase random BAT tokens that they award to users the more they use the platform, encouraging users to use the Brave (which I’ll talk about later) browser and populate BAT coins into the ecosystem. Instead of verifying ownership through miners, the currency instead rewards end users and publishers for anonymously helping the public ledger identify attention of the user on particular things they are interested in. In the case of BAT, they are seeking a new concept they are calling “proof of attention”. Large, power-hungry and electricity-sucking servers called “miners” figure out and authenticate this proof-of-work, and the owners of the miners are rewarded in cryptocurrency like Bitcoin for participating in the ecosystem. The “work” in that case is often the transfer of one thing (often currency like Bitcoin) from one person to another. In typical blockchains and other cryptocurrencies and tokens, most aim for “proof of work” to identify without doubt that an encrypted entry on a public ledger is not counterfeit and that the transaction of giving something from one individual to another indeed actually happened. Using “Proof of Attention” as a Cryptocurrency Reward for Sharing, and Consuming AdsīAT’s strategy for adoption is really smart (no pun intended, considering it was written as smart-contracts on the Ethereum cryptocurrency blockchain). BAT aims to take the middleman and any storage of your personal privacy data out of the picture, so the only place this data gets stored is cryptographically, encrypted on a public ledger that only you can decrypt. It uses technology from the cryptocurrency Ethereum to, basically, make it so that advertisers do not need middle-man services like Facebook and Google to deliver their ads directly to users. This is what a new cryptocurrency token called “Basic Attention Token” or BAT, along with the browser Brave aim to solve, and why I think they’re incredibly valuable!īAT, written by the creator of JavaScript, and founding team members of Mozilla and Netflix, is an open protocol based on this new “peer-to-peer internet” I’ve been preaching about for 5 years now. YOUR privacy is the goldmine of the current internet ecosystem. This is how they make money! Google operates the same way. When you visit Facebook, your profile information, the conversations you participate in, and even the websites you visit (via a pixel they give to publishers) all get stored somewhere on Facebook’s massive server infrastructure. That was 10 years ago! As a user on today’s web you don’t own your data. At the time there were open standards like “Information Cards”, which could be stored right inside the local client (aka browser), identifying you as a user, authenticating automatically with the website, no unencrypted credentials passed in the process, and only YOU would have the data stored on your device. ![]() The idea was that, with open standards and open technologies built right into the browser you would be able to visit site-to-site on the internet and each website would know exactly who you were, and there would be no reason to log you in. Back in 2009, before Bitcoin was invented, I talked about a world with an internet that had no login button.
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